Merle Viirmaa - Executive coach

I am an executive coach and trainer of AoEC coaching programmes at Estonian Business School.

I support you if you want to become a better leader – you are ready to grow and need a thinking-partner, a focus keeper, a clarity creator, a supporter and a coach along the way! I’m motivated by the joy of the results my balance of challenge and support has brought to my many clients.

I combine in my work long leadership experience and a deep interest in people.

My personal leadership experience helps me to understand the challenges of my clients. I have worked for 20 years on the boards of major media companies in Estonia, leading strategic change, modernising business models and developing marketing strategies. I’ve experienced both great success and failure. And I know from personal experience as a coach how many higher mountains can be conquered through a coaching relationship and how much softer the falls.

I know that, as leaders, we are often alone, and I believe that cultivating a supportive and non-judgmental mindset is the best gift I can give my clients. As a leader, I was, and still am as a coach, focused on purpose, solutions and execution.

My strengths as a coach include an interest in and a good knowledge of the causes and meanings of human behaviour, thinking and feelings. This helps to increase clients’ self-awareness, unlock their potential and bring out their best self.

As a coach, I have worked with more than 130 managers, as a lecturer I have shared my coaching skills and mindset with almost 700 people. In addition, as an EBS Executive Education partner and leadership coach, I have created and delivered numerous leadership programmes for executives. I am a columnist in Estonia’s largest weekly newspaper Eesti Ekspress and in Edasi magazine.

I have acquired competences in the highest level of leadership and team coaching and gestalt therapy (AoEC, TCI and GIS certificates). I use the methodology of Team Coaching International, the world’s most recognised team coaching training organisation, to improve team performance. I am recognised with the Professional Certified Coach (PCC) accreditation.